Alcohol Levy Fund Campaign Project
WAR in partnership with Ministry of Health to reduce alcohol abuse in the Ngamiland District:
Women Against Rape has a mandate to “reduce the incidence and impact of violence against women and children…” in Ngamiland District through, among others, public education and support for survivors. The organization developed a project that highlighted the causal connection between Gender based violence, alcohol abuse, HIV and AIDS. The project demonstrates that a reduction in alcohol abuse will result in a reduction of gender based violence, HIV and AIDS.
Goal of the project
The main goal of the project was to raise awareness about the link between alcohol abuse, gender based violence, HIV and AIDS, in the process inspiring communities to make a positive social change.
Who funded the project
The project was funded from the Alcohol Levy Fund through the Department of Trade and Consumer Affairs. The Ministry of Health later assumed oversight of the funds disbursed to the project and activities carried out therewith.
How WAR carried out this project
The project utilized trained volunteers and staff to reach out to the public in strategic places such as bars, malls, drinking joints etc. with messages that encouraged controlled drinking and zero domestic violence. The project also used Student Against Rape (SAR) clubs to educate boys and girls on the dangers of alcohol abuse and its direct link with gender based violence. In mobilizing the community, the project identified community activists in different wards to act as community champions of the fight against alcohol abuse and GBV, and to provide primary counseling to victims of abuse in their localities.
Target populations included youth groups (in-school youth, out-of-school youth, youth-in-sports), adult groups (alcohol users, women, men), law enforcement officers (police) and community leaders (chiefs, headmen, pastors), employed personnel and survivors of GBV.
Effects of the project
At the end of the project, an evaluation was conducted to assess the outcome of the project on the target population.One of the key outputs of the project was increased knowledge about alcohol abuse, GBV, HIV and AIDS and their link. Survey results show relatively high knowledge about alcohol abuse, GBV, HIV and AIDS. Read the evaluation report to learn more